![]() ![]() L'Artisan Parfumeur is opposed to marketing-led "need-gaps", briefs born of "mapping" spreadsheets, me-too launches, not to mention the world of sniff tests and focus groups. They work from a blank canvas with the perfumer. They set out to translate a journey, a chance meeting, a memory into a fragrance. They collaborate with a family of perfumers - big names in the world of perfume such as Bertrand Duchaufour, Anne Flipo, Olivia Giacobetti but also emerging young talent such as Karine Vinchon. The woody, sweet fragrance of a fig tree in the midst of summer, the branches ripe with fruit. I find it sweeter and with more 'lift' as a result. This one is lighter than my EDP, so I assume it's an EDT (although L'Artisan also do an 'Extreme' version, which I guess is the EDP). I love it as much as I love the Diptyque. Glossy green leaves and succulent ripe figs meld together in this innovative, award-winning scent. It lives up to the hype - a living breathing fig tree, both green, fruity and milky. An enriching personal experience, not merely an expensive object.Įven the way L'Artisan Parfumeur works sets them apart. Premier Figuier Extreme Perfume by LArtisan Parfumeur. a moment in time and not merely an object of consumtion. In fact, like all the great artisan-artists, they actively seek "rapture" - they have always sought out a different way of doing things and they know that this chimes with their customers, who themselves are looking for the original, the exceptional, something worked on by a creator. L'Artisan Parfumeur is not afraid to break the rules: of the fragrance world, of so-called "luxury", of French tradition and savoir-vivre. ![]() To smell on of the L'Artisan's creations is just like standing before a piece of contemporary sculpture whose form and colour can be both disconcerting and amazing at the same time. Artisanal inventiveness comes together with poetry, imagination, even a sense of humour and lightness of being, to create fragrances which can both delight and shock. Founded in Paris by perfumer-chemist Jean Laporte in 1976, L'Artisan Parfumeur believes that fragrance is an art-form. ![]()
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